Privacy policy

Last updated: 10 November 2026

Who we are

Tattvam Enterprises provides Reel Factory, software that helps businesses (our clients) publish short videos on their own Instagram and Facebook accounts and answer people who comment on them, and Reel Factory Connect (connect.ugcapp.site), where a business connects its accounts. Both use Meta's official APIs through our Meta app "AI Avatar Factory Publisher". Contact: contact@tattvamenterprises.com.

Businesses that use Reel Factory Connect

When a business logs in with Facebook Login for Business, we receive its Facebook user ID and name, the Facebook Pages and Instagram professional accounts it chooses to share, and access tokens for them. We use these only to show its posts, run the automations it sets up and show its leads. The tokens are stored encrypted and are never shown in a browser. We set one cookie, to keep the business logged in for up to 7 days; we use no advertising or tracking cookies. A business can disconnect at any time (in Reel Factory Connect, or in Facebook → Settings → Business integrations). When it does, we delete its connection, automations and leads at once and remove our app's access to its Facebook account; anything left in backups or logs is gone within 30 days.

People who comment on a business's post

If you comment on an Instagram or Facebook post of a business that uses Reel Factory, and your comment asks for something the post offers (for example by writing a keyword the post names), the business's automation may:

• reply to your comment publicly, and
• send you one private message about your comment. Further messages are sent only if you reply or tap a button in that message, and only within the time Meta allows.

What we receive from Meta and keep:

• your comment: its text, its ID, the post it was left on, and when;
• your Instagram or Facebook user ID for that business (a number Meta gives each business), your username and, when Meta provides it, your name;
• the messages in that conversation with the business: what you type, the buttons you tap, and whether you removed (unsent) a message;
• your email address, only if you type it in that conversation to receive what the post offered.

What we use it for: only to run that business's automation for you: to reply, to send you what you asked for (a link, a file or an email), to avoid sending you the same thing twice, and to give the business its list of the people who asked (including the email addresses typed in the conversation) and simple counts (comments, replies, taps).

We do not sell this data, use it for advertising, or share it with anyone other than:

• the business whose post you commented on, which can see your username, the conversation's progress and, if you gave it, your email address;
• the services that run the automation for us: Cloudflare (where Reel Factory Connect and its data are hosted, and files a business offers), Google Cloud (where the automation runs), and our email sending service when the business sends what you asked for by email.

Unsent messages. If you unsend a message, we delete our copy of it.

How long we keep it

The conversation and comment data: 90 days after the last message, then it is deleted. An email address you gave stays in the business's list until the business deletes it, you ask us to delete it, or you unsubscribe from the business's emails, and at most 24 months.

Your choices and rights

Reply "STOP" in the conversation and no more automated messages are sent to you. Every email has an unsubscribe link. To see, correct or delete your data, follow our data deletion instructions or write to contact@tattvamenterprises.com. We answer within 30 days. Depending on where you live (for example under GDPR or India's Digital Personal Data Protection Act), you may also have the right to object to or restrict how your data is used, and to complain to your data protection authority.

Security

Access tokens are encrypted at rest; data travels only over HTTPS; each business can see only its own data.

Changes

We will update this page when what we do changes, and change the date at the top.